On April 20, 2026, the 27th China (Shouguang) International Vegetable Science and Technology Expo, themed ‘Green, Technology, Future,’ was grandly opened at the Shouguang Vegetable High-Tech Demonstration Park. Led by Vice Chairman and Researcher Mr. Fengchen Liang, Shandong Province Seeds Group Co., Ltd. showcased its famous, special, new, and superior vegetable varieties at the ‘Good Products of Shandong’ Jinan exhibition booth, highlighting the company's latest innovations in vegetable variety development and engaging with industry peers on seed industry development and industrial cooperation.

As a large-scale and highly influential industry event in the national vegetable sector, the expo attracted active participation from industry professionals nationwide. Aligning with market consumption upgrades and modern agricultural development needs, we focused on promoting advantageous and distinctive varieties such as Flavorful Tomato, Mini Cucumber, Mini Watermelon, Welsh Onion, Onion, and Curly Kale, demonstrating its latest development achievements and innovative breakthroughs in vegetable varieties. The exhibited series of famous, special, new, and superior varieties, including Japanese Pink Beefsteak Tomato, Flavorful Large Tomato, Heat-Tolerant Premium Firm Tomato, Premium Mini Cucumber, Red-Fleshed Premium Mini Watermelon, and Yellow-Fleshed Premium Mini Watermelon, combining excellent eating quality, outstanding comprehensive resistance, and desirable commercial traits, enjoying high market recognition. These varieties are suitable for both large-scale, standardized production and the trend towards high-quality, differentiated consumption, providing growers with superior variety options to improve quality and efficiency and increase income. During the expo, our team engaged in extensive communication and in-depth networking with distributors, agricultural cooperatives, large-scale growers, and industry experts from across the country, providing detailed introductions to the characteristics, suitable planting regions, supporting cultivation techniques, and market prospects of each promoted variety. Through on-site interactions and practical negotiations, we expanded our sales channels, deepened cooperative relationships, and broadened its market layout, effectively enhancing the brand awareness and influence of ‘Luzhong’ in the national vegetable seed sector. We consistently showcased the brand value of 'Luzhong,' demonstrating our deep-rooted commitment to the seed industry, our dedication to serving agriculture, rural communities, and farmers, and our active contribution to the high-quality development of the vegetable industry—ultimately establishing ourselves as one of the most prominent exhibitors at the expo.

As a National High-Tech Enterprise, a Leading Enterprise of Agricultural Industrialization in Shandong Province, a Specialized and Sophisticated SME of Shandong Province, an Innovative SME of Shandong Province, and a Leading Enterprise of Agricultural Industrialization in Jinan City, we consistently adheres to technological innovation, focusing on the breeding and promotion of high-quality seed sources and continuously launching superior varieties that meet market demands. The participation in the Shouguang Vegetable Expo served as both a concentrated display of the company's recent product development achievements and a practical initiative to deepen industry exchanges and support the high-quality development of the vegetable industry.

Mr. Chao Liang, Director of the Qingdao Office and Manager of the Solanaceous Fruit Promotion Department; Mr. Jian Liu, Deputy Regional Sales Manager for Central China and Deputy Manager of the Melon Crop Promotion Department; Mr. Mingxing Guo, Deputy Regional Sales Manager for North China and Deputy Manager of the Product Development Department; Mr. Yukun Xing, Deputy Regional Sales Manager for Southwest China and Deputy Manager of the Leafy Vegetable Crop Promotion Department; Mr. Long Shao, Deputy Regional Sales Manager for Northeast China, along with Marketing Specialist Mr. Tao Wei and E-commerce Specialist Ms. Wanning Xu from the Digital Platform Operations Department, participated in this expo.