On May 27, 2026, the National Vegetable Registered Variety Field Observation Conference was grandly opened at the Jinan Agricultural Demonstration Park. The event showcased 1,829 vegetable varieties from 162 breeding units, including 215 nationally registered crop varieties such as Chinese cabbage, cabbage, cucumber, tomato, pepper, watermelon, and melon. The observation site displayed a wide array of mainstream registered vegetable varieties, catering to planting needs across various regions, and attracted the participation of agricultural department experts, seed company executives, distributors, and large-scale growers from across the country.

Shandong Province Seeds Group Co., Ltd. was invited to this conference and exhibited 24 new and superior vegetable varieties across seven categories: Cabbage, Chinese Cabbage, Curly Kale, Mini Watermelon, Netted Melon, Tomato, and Mini Cucumber. The exhibited varieties generally demonstrated robust plant growth, broad regional adaptability, and excellent commercial traits, with particularly outstanding field performance that earned high recognition and unanimous praise from attending experts. This fully demonstrated our profound research and development foundation, strong innovation capability, and core market competitiveness in the vegetable seed sector.

At the observation site, Mr. Fengchen Liang, Vice Chairman and Researcher of the company, conducted in-depth field inspections of the exhibited varieties and engaged in discussions with participants on product development directions and market demands. Our product and marketing teams collaboratively explained the suitable planting areas, variety characteristics, core advantages, and supporting cultivation techniques for the exhibited varieties, integrating superior seeds with sound cultivation methods to help participants gain a comprehensive understanding of these products and make informed choices based on their needs. The conference fully showcased our solid technical expertise and brand strength. Moving forward, we will continue to dedicate itself to improved seed research and market promotion, contributing to seed industry technological innovation and empowering high-quality agricultural development.

During the conference, Shandong Province Seeds Group Co., Ltd. deployed a professional exhibition team. The team was led by CEO Mr. Xiaoming Zhang and CRO Ms. Lili Zhang, and included Mr. Jian Liu, Deputy Regional Sales Manager for Central China and Deputy Manager of the Melon Crop Promotion Department; Mr. Mingxing Guo, Deputy Regional Sales Manager for North China and Deputy Manager of the Product Development Department; Mr. Yukun Xing, Deputy Regional Sales Manager for Southwest China and Deputy Manager of the Leafy Vegetable Crop Promotion Department; Mr. Long Shao, Deputy Regional Sales Manager for Northeast China; along with E-commerce Specialist Ms. Wanning Xu from the Digital Platform Operations Department, International Trade Specialist Ms. Ziang Chen, and Marketing Specialist Mr. Tao Wei from the Marketing Department. Leveraging the exhibition platform, the team adopted an innovative digital promotion model combining physical exhibition participation with Douyin cloud livestreaming. This approach broke through the geographical and session limitations of traditional exhibitions, providing a comprehensive display of the company's strengths and quality seed products, creating an immersive online seed industry promotional scene, and ultimately achieving high exposure and effective market communication and investment attraction results.

The TikTok livestream was coordinated by the Digital Platform Operations Department, with collaborative support from the Marketing Department and business personnel from various regions, ensuring precise control over the livestream rhythm and content quality. The livestream focused on the company's core exhibition area, with the host team using an accessible yet professional presentation style to promote the company's various superior seed products to a national audience of large-scale growers, agricultural distributors, agricultural cooperatives, and seed industry professionals in an immersive manner. During the livestream, business personnel from different regions took turns appearing on camera, providing targeted explanations of the variety advantages, stress resistance, high-yield characteristics, suitable planting regions, and scientific cultivation techniques for key crops such as melons and leafy vegetables, based on the planting environments and market demands of different regions. They visually demonstrated seed quality and field growth advantages, using authentic product details and professional seed knowledge to dispel common selection misconceptions, allowing online viewers to gain a comprehensive and multi-faceted understanding of the company's core products and technical advantages from the comfort of their own homes.

To enhance interactivity and reach, the livestream featured real-time Q&A sessions, interactive engagement, and special giveaways. Business personnel on-site provided detailed answers to various online audience questions regarding variety suitability, sowing times, water and fertilizer management, procurement cooperation, and agency policies, promptly addressing viewer inquiries. Simultaneously, the livestream showcased the company's brand development history, scientific research and innovation achievements, full-industry-chain service advantages, and international trade layout, comprehensively presenting the company's core strengths and brand reputation in the seed industry. This effectively bridged the gap between the brand, end customers, and partners, enabling online viewers to learn practical cultivation insights while gaining a deeper understanding of the company's brand value.

The livestream maintained a vibrant atmosphere with continuously rising viewership, characterized by clear visuals, professional commentary, and efficient interaction. It effectively overcame the visitor limitations of offline exhibitions and expanded the boundaries of brand communication. Not only did it rapidly enhance the online brand exposure and industry recognition of Shandong Seed Industry Co., Ltd., precisely reaching a vast number of targeted seed industry clients, but it also attracted numerous potential distributors and large-scale growers to inquire about cooperation via private messages, accumulating high-quality customer resources. This exhibition livestream served as a significant practice for the company in deepening "digital commerce to promote seed industry development" and advancing the digital marketing transformation of the seed industry. It successfully established a new promotional pathway integrating offline exhibitions, online traffic generation, and precise customer acquisition, laying a solid foundation for the company to expand market channels, deepen its presence in the national seed market, and develop international trade business. The initiative achieved a dual success in brand promotion and market development.