Recently, the public announcement phase for the third round of ‘Quancheng Premium Selection’ brand selection—led by the Jinan Municipal Market Supervision Administration—was successfully completed. Following multiple rounds of rigorous evaluation, verification, and public consultation, the list of high-quality brands across the city has been officially finalized. Shandong Province Seeds Group Co., Ltd.’s application for ‘Cold Plasma Treatment in Crop and Vegetable Breeding’ was successfully selected, making it one of only four agricultural product brands chosen citywide this time. This fully demonstrates Shandong Province Seeds Group Co., Ltd.’s core capabilities and leading position in the field of modern seed industry innovation.

‘Quancheng Premium Selection’ is a municipal-level regional public brand in Jinan that is part of the ‘Remarkable Shandong’ system, featuring a selection of high-quality local products from the city’s industrial, agricultural, and service sectors. The selection process for the third batch was conducted in a more standardized and transparent manner. Through a multi-stage screening process—including corporate applications, departmental recommendations, eligibility reviews, expert evaluations, on-site inspections, and public announcements—the authority of the selected brands was effectively ensured.

As one of the agricultural science and technology innovation brands selected for this honor, Shandong Province Seeds Group Co., Ltd. has long been deeply engaged in the field of modern crop breeding, focusing on technological innovation in the seed industry and the upgrading of high-quality agricultural varieties, and is committed to driving the high-quality development of modern agriculture through scientific and technological innovation. The cold plasma-treated crop and vegetable breeding technology selected for this honor is one of the company’s core scientific and technological innovations. Relying on advanced physical breeding techniques, it overcomes the bottlenecks of traditional breeding models and can effectively improve crop and vegetable germplasm resources, enhancing seed stress tolerance, yield, quality, and disease resistance. With its short breeding cycle, high breeding efficiency, environmentally friendly and pollution-free, and a wide range of applications. It can be widely applied to the improvement and cultivation of various commercial vegetable varieties, providing solid technical support for the domestic production of high-quality seeds and for enhancing agricultural quality and efficiency.

The seed industry is the ‘brain’ of agriculture and serves as the cornerstone for ensuring food security and driving the revitalization of rural industries. This successful selection for the ‘Quancheng Premium Selection’ program not only represents high recognition by Jinan’s market regulation authorities and industry experts of Shandong Province Seeds Group Co., Ltd.’s technological innovation capabilities and product quality, but also serves as strong evidence of the company’s deep commitment to scientific and technological innovation in the seed industry and its contribution to the high-quality development of modern agriculture in Jinan. Among the agricultural brands selected in this round, this product has successfully joined the ranks of the city’s high-quality agricultural brands thanks to its distinctive scientific and technological advantages and solid practical results, highlighting the innovative vitality and industrial competitiveness of Jinan’s modern seed industry.

Moving forward, the company will seize the opportunity presented by being selected for the ‘Quancheng Premium Selection’ program. By leveraging the empowering role of the ‘Quancheng Premium Selection’ public brand, it will further enhance the reputation of Jinan’s seed industry as a hub for scientific and technological innovation, play a leading and exemplary role in the industry, and support the transformation and upgrading of Jinan’s agricultural sector. In doing so, it will contribute more to ensuring regional food security, promoting comprehensive rural revitalization, and empowering the high-quality development of Quancheng’s real economy.