On October 10, 2026, the Jinan International Seed Industry Expo and Shandong Green Agricultural Inputs Technology Expo (Great Wall・Jinan Seed Expo) grandly opened at the Shandong Quehua International Convention and Exhibition Center. With the core theme of ‘Deepening Modern Agriculture, Empowering Industrial Upgrading,’ this year’s expo focused on innovation and development in the seed industry to support the high-quality transformation and upgrading of China’s seed sector. To actively connect with cutting-edge industry resources, showcase high-quality seeds, and deepen industry cooperation and exchange, Shandong Province Seeds Group Co., Ltd. participated in this major industry event, joining peers from across the nation to discuss seed innovation and explore business opportunities.

This year’s ‘Great Wall・Jinan Seed Expo’ focuses on the seed industry sector, featuring a series of events centered on five core areas: technological innovation in the seed industry, the launch of high-quality new seed varieties, interpretation of industry policies, the latest industry news, and business matchmaking opportunities. The event brings together numerous leading domestic seed industry enterprises and top-tier seed brands.

The exhibition venue was bustling with visitors and brimming with energy, as seed industry research institutions, leading enterprises, distributors, and large-scale growers gathered to foster a vibrant atmosphere of exchange. The exhibition team from Shandong Province Seeds Group Co., Ltd. actively engaged with attendees, visited key exhibitor booths, and conducted multiple rounds of in-depth discussions with senior industry experts, upstream and downstream peers, and key channel partners. The team focused on in-depth discussions regarding key industry issues, such as the introduction and demonstration of new varieties, the evaluation of superior variety traits, the adaptation of regional variety trials, the large-scale promotion and application of high-quality seeds, and the layout of seed industry market channels. They exchanged ideas on variety promotion and operational strategies as well as market management experience, accurately identifying new trends and opportunities in the industry’s development.

Meanwhile, Shandong Province Seeds Group Co., Ltd. has launched a field variety demonstration project in Changqing, Jinan, establishing a variety display area at the Jinan Agricultural Demonstration Park to showcase more than ten categories of high-quality vegetable varieties, including Welsh onions, tomatoes, watermelons, melons, mini cucumbers, Chinese cabbage, cabbage, sweet peppers, cauliflower, and curly kale. The displayed varieties include both mature, market-proven varieties and new varieties under trial and demonstration; among them, the established varieties feature stable traits and outstanding overall performance, while the new trial varieties have shown impressive field performance, demonstrating excellent yield potential and marketability. In the near future, Shandong Province Seeds Group Co., Ltd. will continue its activities at the Jinan Agricultural Demonstration Park and sincerely welcomes business partners, growers, and industry colleagues to visit the site for on-site observation, evaluation, and exchange.

As a long-established enterprise deeply rooted in the seed industry, Shandong Province Seeds Group Co., Ltd. has consistently remained true to its founding mission, focusing on the selection, trial, demonstration, and market promotion of high-quality crop varieties, and supporting the improvement of quality and efficiency in modern agriculture through high-quality seeds and professional services. Looking ahead, the company will continue to align with the national seed industry revitalization strategy, optimize its variety portfolio based on market demand, and refine its demonstration system. It will continuously enhance its capabilities in variety promotion and agricultural services, collaborate with industry peers to drive industrial upgrading, and contribute to the high-quality and sustainable development of China’s seed industry.

Mingxing Guo, Regional Sales Manager for the North China Region and Manager of the Product Development Department at Shandong Province Seeds Group Co., Ltd.; Long Shao, Deputy Regional Sales Manager for the Northeast Region; and Jian Liu, Deputy Regional Sales Manager for the Central China Region and Deputy Manager of the Melon Crop Promotion Department, attended this year’s exhibition.