From October 18 to 20, 2026, the 2026 Tianjin International Seed Industry Expo was held at the Shehuishan International Conference Center Hotel in Xiqing District, Tianjin. Guided by the principles of ‘openness, innovation, cooperation, and mutual benefit,’ the event adhered to an organizational model featuring government support and guidance, enterprise-led participation, market-oriented operations, and public engagement. Shandong Province Seeds Group Co., Ltd. participated in the expo, using its high-quality varieties as a bridge to connect with industry peers both domestically and internationally, and actively explored new opportunities for cooperation in the seed industry.

The seed industry is the ‘core’ of agriculture. Building on Tianjin’s geographical advantages, this year’s exhibition focuses on improving quality and efficiency, strictly adheres to legal and regulatory requirements, strengthens variety promotion, broadens international trade channels, and solidifies comprehensive service support. It is committed to creating a high-level, specialized, and international platform for exchange and cooperation in the seed industry, using the exhibition to empower innovation in the sector and contribute to the revitalization of the seed industry and the comprehensive revitalization of rural areas.

The delegation was led by Xiaoming Zhang, CEO of Shandong Province Seeds Group Co., Ltd. At the exhibition booth, the company showcased a range of high-quality vegetable seeds, including Welsh onions, onions, spring onions, squashes, tomatoes, watermelons, and curly kale and more. The selection spanned multiple categories, such as alliums, solanaceous crops, cucurbits, and leafy greens, forming a rich variety portfolio.

At the exhibition, the booth of Shandong Province Seeds Group Co., Ltd. drew a large crowd of industry professionals, with a steady stream of business partners stopping by to inquire about variety characteristics and explore promotional partnerships. Many overseas business partners also approached the booth to engage in discussions, expressing keen interest in the company’s high-quality vegetable seeds, creating a lively atmosphere on the show floor. The exhibiting team engaged in in-depth discussions with seed industry peers, distributors, and heads of planting bases from various regions on topics such as variety adaptability, cultivation management techniques, changes in market demand, and directions for international trade cooperation. They exchanged industry information and explored opportunities for collaboration. Leveraging the exhibition as an open platform, the company fully showcased its expertise and strengths in the selection of high-quality vegetable seeds and the promotion of varieties. The company also took this opportunity to gain insight into the specific needs of different regional markets, thereby accumulating valuable experience for further optimizing its variety portfolio and refining its market strategy.

Leveraging the Tianjin International Seed Expo, an international and specialized platform for exchange. Shandong Province Seeds Group Co., Ltd. actively engages with domestic and international partners in the seed industry to continuously enhance its brand’s influence in the vegetable seed sector. Moving forward, the company will continue to focus on the selection and promotion of high-quality vegetable seeds, identify superior seed sources, strive to improve the level of supporting services, continuously expand domestic and international cooperation channels, and actively participate in collaborative innovation within the seed industry, thereby contributing to the high-quality development of the seed industry and the comprehensive revitalization of rural areas.

Mingxing Guo, Regional Sales Manager for the North China Region and Manager of the Product Development Department at Shandong Province Seeds Group Co., Ltd.; Long Shao, Deputy Regional Sales Manager for the Northeast Region; and Tao Wei, Marketing Specialist in the Marketing Department, attended this year’s exhibition and simultaneously hosted a live stream on Douyin.