On October 21, 2026, the Fengtai District Fall Variety Exhibition and Field Tour—part of the 33rd China Beijing Seed Industry Conference—was held as scheduled at the World Seed Congress Variety Exhibition Base. This demonstration event showcased 298 new and high-quality varieties across three major exhibition areas, serving as a professional exchange platform for field demonstrations, seed variety comparisons, and supply-demand matching. The event highlighted the latest achievements in autumn crop variety selection and attracted seed companies, research institutions, large-scale farmers, and buyers from across the country to attend and exchange ideas. Shandong Province Seeds Group Co., Ltd. showcased several high-quality vegetable varieties, including the Feilunmei curly kale; the unique characteristics of these varieties attracted many industry peers and business partners to stop and inquire.

The Feilunmei curly kale is a new, high-quality vegetable variety developed by Shandong Province Seeds Group Co., Ltd. With its spreading leaves, vibrant color, and uniform plant structure, this variety is highly recognizable and attracted significant attention in the exhibition area. Its unique, naturally crinkled leaves, combined with excellent texture and rich nutritional value, impressed visitors from all over the country.

Shandong Province Seeds Group Co., Ltd. continues to focus on specialty vegetable categories. By taking into account the growing conditions and market demands of different regions, the company is steadily advancing its variety selection process to introduce more high-quality varieties with excellent adaptability and consistent quality. This approach continuously meets the growing expectations of consumers and growers regarding the appearance, taste, and adaptability of new and superior vegetable varieties, thereby contributing to the healthy development of the specialty vegetable industry.

Xiaoming Zhang, CEO of Shandong Province Seeds Group Co., Ltd.; Mingxing Guo, Regional Sales Manager for the North China Region and Manager of the Product Development Department; Long Shao, Deputy Regional Sales Manager for the Northeast Region; and Tao Wei, Marketing Specialist in the Marketing Department, attended this year’s exhibition and simultaneously hosted a live stream on Douyin.