On October 25, 2026, the 8th Zhengzhou Seed Industry Expo and the 11th Central Plains International Seed Industry Technology Exhibition officially opened at the Central Plains Seed Industry Technology Park in Huiji District, Zhengzhou. As a renowned domestic seed industry event, this year’s Central Plains Seed Expo brought together nearly 800 exhibitors, showcasing more than 6,000 new and high-quality vegetable varieties, while simultaneously hosting multiple professional field tours. Shandong Province Seeds Group Co., Ltd. made a major appearance with several of its top varieties, featuring a live field demonstration of its signature crinkled-leaf vegetables, which attracted significant attention from industry experts and buyers.

At the exhibition, the Shandong Province Seeds Group Co., Ltd. booth was bustling with activity and drew a large crowd of business visitors. A constant stream of people gathered in front of the booth, with dealers, large-scale farmers, farm managers, and industry experts coming in a steady flow to view exhibits, seek information, and explore partnership opportunities, making it one of the most popular corporate booths at this year’s event. The company’s exhibition team worked in an organized manner and warmly welcomed visitors, providing detailed presentations on various high-quality vegetable varieties to business partners who stopped by. They carefully explained the characteristics and market positioning of each variety while sharing corresponding cultivation plans and strategies for market channels. During the exhibition, long-standing clients made a special trip to the booth to reconnect and learn about the company’s latest variety portfolio and future trial plans. Numerous new clients, drawn by the company’s high-quality variety resources, reviewed variety materials on-site and took notes on key information. They engaged in in-depth discussions on core issues such as variety adaptability, supply cycles, regional agency policies, and contract farming models, while exploring potential cooperation opportunities. In response to the various cultivation challenges and market sales inquiries raised by business partners, the exhibition team drew on their years of experience in variety promotion to provide detailed answers to each question. Their professional and pragmatic approach earned unanimous recognition from the attending business partners. The lively yet orderly exchanges fully demonstrated the market’s recognition of and trust in Shandong Province Seeds Group Co., Ltd.’s high-quality seed brands, while also highlighting the company’s industry influence in the fields of vegetable breeding and variety promotion.

In the field variety demonstration area, Shandong Province Seeds Group Co., Ltd. showcased its curly kale ‘Feilunmei’, which displayed vigorous growth and excellent field performance. With distinctly crinkled leaves, stable characteristics, and a long harvest period, this variety offers a fresh, crisp, and tender flavor, making it a major highlight of this field exhibition. This variety is rich in nutrients and versatile, it can be served in cold salads, used in hot pot, or juiced, making it well-suited to current demands in the light meals, foodservice, and supermarket sectors. With its strong stress tolerance and outstanding marketability, it attracted a large number of buyers who stopped to observe and inspect its performance in the field.

With a deep commitment to the seed industry and a focus on high-quality seeds, Shandong Province Seeds Group Co., Ltd. has consistently prioritized market demand, continuously exploring the potential of high-quality vegetable varieties, and accelerating the demonstration and commercialization of superior varieties. Leveraging the Zhongyuan Field Exhibition as a professional platform, the company actively engages with markets in the Zhongyuan region and surrounding areas, exchanging insights on seed selection strategies and industry trends with peers and distributors, thereby establishing a smooth pathway for the promotion of high-quality seeds from trial and demonstration phases to actual farm fields.

Moving forward, Shandong Province Seeds Group Co., Ltd. will remain true to its founding mission in the seed industry, continue to strengthen the selection, testing, and demonstration of new specialty vegetable varieties, and steadily expand its variety portfolio. By providing more high-quality, stable-yielding varieties that meet market demands, the company aims to empower the vegetable industry, support rural revitalization, and contribute the seed industry’s strength to ensuring a stable supply of fresh produce.

Xiaoming Zhang, CEO of Shandong Province Seeds Group Co., Ltd.; Jian Liu, Deputy Regional Sales Manager for the Central China Region and Deputy Manager of the Melon Crop Promotion Department; and Tao Wei, Marketing Specialist in the Marketing Department, attended this year’s exhibition.