On October 29, 2026, the 2026 Shandong Fall Vegetable New Varieties Exhibition and Open Week officially kicked off at the National Crop Variety Exhibition and Demonstration Center (Jinan Agricultural Demonstration Park). This exhibition brought together 208 breeding institutions from across the country, showcasing a total of 2,449 vegetable varieties. These included registered crops, varieties that have passed conformity verification, and non-registered crops such as cauliflower and Welsh onion, establishing a professional exchange platform for field demonstrations, expert evaluations, industry negotiations, and on-site variety selection.

Shandong Province Seeds Group Co., Ltd. participated in this grand event, setting up a display area for a wide variety of vegetable cultivars in the demonstration garden. The company showcased 102 cultivars across 11 categories, including cabbage, Chinese cabbage, mini cucumbers, sweet peppers, curly kale, broccoli, cauliflower, Welsh onions, tomatoes, mini watermelons, and melons. Balancing new product development with established market varieties, we cover a wide range of applications—including fresh consumption, processing, and specialty pick-your-own—to provide channel partners and growers with a clear, firsthand view of how varieties perform in the field.

During Open Week, the demonstration plots of Shandong Province Seeds Group Co., Ltd. attracted many industry professionals—both new and long-standing partners—who stopped to observe and engage in on-site discussions. Visiting business representatives and large-scale growers walked along the field ridges to assess crop growth, evaluate field performance, and inquire about suitable crop rotations for specific varieties, key cultivation practices, and regional suitability. Sales representatives from the company engage in detailed discussions with visiting clients, taking into account the climatic conditions, cultivation practices, harvest schedules, and characteristics of sales channels in various production regions. They objectively explain the field performance and suitable application scenarios for each variety, while simultaneously gathering feedback from the front lines of the market to understand current challenges in cultivation and emerging market demands.

During this event, Shandong Province Seeds Group Co., Ltd. will simultaneously broadcast live footage from the fields, showcasing the growth of crop varieties and on-site discussions online. This initiative breaks down geographical barriers, allowing business partners and growers who cannot attend in person to view the crops and select seeds remotely. During the live stream, sales representatives used real-life field footage to introduce basic information about the varieties and their suitable growing conditions, while answering questions from online viewers in real time. The online Q&A session proceeded in an orderly manner, and this integrated online-offline presentation format achieved excellent outreach results.

Variety demonstrations and evaluations serve as a vital link between germplasm resources, seed companies, and the farming market; they are also an effective means of scientifically selecting high-quality seeds and reducing the risks associated with seed use in production. This Open Week event features an expert field evaluation session, during which a panel of experts will assess the comprehensive field performance of various varieties and recommend those best suited to production needs to the industry. Leveraging this national-level exhibition platform, Shandong Province Seeds Group Co., Ltd. uses real-life field scenes to objectively showcase the field performance of each variety. Without exaggerating traits or making yield promises, the company takes a pragmatic approach to aligning with the needs of both distribution channels and growers.

For many years, Shandong Province Seeds Group Co., Ltd. has focused on its core business of vegetable seed sales and promotion. Guided by market demand, the company has consistently worked to introduce new varieties, conduct multi-site trials, and perform follow-up evaluations. Based on the production characteristics of different regions, it selects varieties suited to local ecological conditions and sales channels, while providing comprehensive technical guidance and support for cultivation. The company is adopting a strategic approach that balances maintaining a stable supply of established varieties with the evaluation of new ones, continuously expanding its vegetable variety portfolio to meet the production needs of different growing regions and production models.

Next, Shandong Province Seeds Group Co., Ltd. will compile the on-the-ground needs and feedback on variety demonstrations collected during this Open Week, continue to monitor the subsequent field performance of the exhibited varieties, systematically arrange multi-site regional trials and evaluations, and gradually advance the demonstration and promotion of suitable varieties. Shandong Province Seeds Group Co., Ltd. will continue to leverage various national and provincial variety demonstration platforms, deepen exchanges and collaboration with industry partners, and facilitate the adoption of high-quality seeds, thereby providing a reliable seed supply to support the stable development of the vegetable industry.