From October 27 to 29, 2026, the 8th Xingtai International Cruciferous Vegetable Industry Conference was held as scheduled at the Jierumei Agricultural Exhibition and Demonstration Park in Renze District, Xingtai City. Under the theme ‘Sowing Seeds, Pooling Strengths, Empowering Innovation, and Connecting the World,’ the event brought together thousands of cruciferous vegetable varieties from China and abroad. As a National High-Tech Enterprise, a Key Leading Enterprise in Shandong Province’s Agricultural Industrialization, a ‘Specialized, Refined, Distinctive, and Innovative’ SME in Shandong Province, and an Innovative SME in Shandong Province, Shandong Province Seeds Group Co., Ltd. showcased varieties such as cabbage and curly-leaf greens at the agricultural exhibition. The varieties demonstrated consistent overall performance in the field, attracting the attention of numerous buyers and merchants at the event.

Now in its eighth year, this conference leverages the strengths of Renze District as a ‘National Regional High-Quality Seed Breeding Base’ and has become a leading forum for industry exchange in the cruciferous vegetable sector. The exhibition featured sections such as a variety showcase, a specialty agricultural products fair, and a display of modern agricultural equipment. It showcased more than 1,200 high-quality domestic and international cruciferous vegetable varieties. Business representatives and large-scale growers from across the country visited the fields to observe and compare varieties, engage in partnership discussions, and facilitate the transfer of knowledge from academia, research, and industry to practical application, thereby promoting the industry’s steady transition toward higher quality, greater specialization, and increased technological advancement.

At the exhibition site, the exhibition team from Shandong Province Seeds Group Co., Ltd. welcomed visiting business partners at the field demonstration plots, engaging in face-to-face discussions with business partners from various regions and base managers. They provided detailed explanations of variety characteristics, key cultivation points, suitable planting areas, and recommended management practices, while diligently gathering firsthand market feedback. During the exhibition, industry media representatives visited the variety display site of Shandong Province Seeds Group Co., Ltd. to observe the field growth of the exhibited vegetable varieties firsthand. Deputy Regional Sales Manager for the Southwest Region of the Company, and Xing Yukun, Deputy Manager of the Leafy Vegetable Promotion Department, gave an exclusive interview to the media and stated that the company has always placed great emphasis on the innovation of new and superior vegetable varieties. It continues to intensify efforts in new variety development, trial demonstrations, and regional promotion, closely aligning with actual market and customer needs. The company strives to ensure that the varieties it breeds better meet the latest requirements of both growers and distributors in terms of resistance, adaptability, and commercial traits, thereby earning customer recognition through outstanding field performance and market performance.

The varieties on display at this agricultural exhibition—including cabbage and curly kale—have performed well in terms of field growth, market appearance, and adaptability, meeting the diverse requirements of different growing regions regarding maturity, head shape, storage and transport tolerance, and disease resistance. The ‘Feilunmei’ curly kale featured in this exhibition have distinctive characteristics and are well-suited to the development trends of fresh produce supermarkets, light-meal restaurants, and specialty contract farming. They can enrich the crop structure at production bases and help growers expand into differentiated sales channels.

A small seed can drive a major industry; only by pooling our efforts can we move forward steadily and achieve long-term success. Shandong Province Seeds Group Co., Ltd. will focus on market demand, carefully select cruciferous vegetable varieties suited to different growing regions and sales channels, effectively promote these varieties and provide supporting technical services, serve as a bridge between high-quality varieties and cultivation bases, contribute to the revitalization of the vegetable seed industry, support high-quality agricultural development, and work hand in hand with our partners to promote the industry’s steady growth.

Guo Mingxing, Regional Sales Manager for the North China Region and Manager of the Product Development Department at Shandong Province Seeds Group Co., Ltd., and Xing Yukun, Deputy Regional Sales Manager for the Southwest Region and Deputy Manager of the Leafy Vegetable Promotion Department, attended the meeting.